Dhanush performing why this kolaveri di

Sony Music Entertainment files trademark for "Kolaveri Di" Viral super hit "Why this kolaveri di" may soon become the first song in India to have its first line trademarked. Facebook's India Client Council likely to discuss WhatsApp privacy update matter Some advertisers and marketers said Facebook might have to resort to some course corrections following user uproar over the update.

Move over Despacito, everyone's tripping on 'Jimikki Kammal' The song become viral after faculty members at Kochi's Indian School of Commerce posted an adorable video of their performance. Dhanush's 'Kolaveri di' song a craze online 'Kolaveri di', a song from the upcoming Tamil movie '3', sung by popular Tamil movie star Dhanush has become an internet rage.

All News Videos Photos. Kolaveri di singer Dhanush denies association with Emami and hair oil brand Navratna Marico has its way, Dhanush clarifies there is no direct association or tie-up with Emami brands. Kolaveri boy Dhanush sings for Emami Navratna hair oil, acts for Marico's Parachute Days after Emami signed a deal in Dhanush's film '3', rival Marico has roped in the soup boy to endorse its Parachute Advanced hair oil.

Emami ties up with upcoming film '3' for brand placement in 'Kolaveri Di' song For Emami, it will be the first product placement in Tamil movie. Kolaveri Di: Tamil actor Dhanush's studio rendering of bathroom crooning becomes a global rage Industry experts say that the USP of this simple groovy song is the usage of colloquial words that people can connect with. Load More. Rahman 's AM Studios in Chennai. The song was officially released after it was known to become popular after an accidental release on to the internet.

A downtempo song, "Why This Kolaveri Di" has been built around an ancient south Indian folk rhythm using ancient folk instruments. He used the nadaswaram , shehnai , saxophone urumee and thavil drums, acoustic guitar , keyboards mixed with electronic synths and scratches. The composer added a crescendo to make the instrumentation become more layered. The words of the song are in a simple form of Tanglish , a mixture of Tamil and English.

The song creates an imagery of an Indian boy who has gone through love failure. While singing, Dhanush creates a tone of being drunk, when he repeatedly asks why she hurt him. The music video features Dhanush singing the song at AM studios, accompanied by Anirudh on a keyboard. His co-star Shruti Haasan and the director of 3 , Aishwarya Rajinikanth are seen listening in the background. The video was recorded by Abinandhan Ramanujam [10].

The video of the song in the film, 3 , was filmed in a set made to replicate the crowded shopping street of Chennai Marina beach. The video featured Dhanush and Sunder Ramu along with other extras singing the song, while Shruti Haasan makes an appearance towards the end of the video. Isn't it hypocrisy on our part that although we want him to be honoured with the 'Bharat Ratna', we don't want him to be in the Rajya Sabha. Are we not suggesting that the Jewels of India belong outside the Parliament?

Dhanush watches 3 with fans. The film's hero Dhanush watched Tamil movie 3 with his fans today. Dhanush to gain weight for Raanjhanaa. Dhanush, who has become a houshold name post the super success of Kolaveri has been asked to put on weight for his Bollywood debut. Dhanush signs first Hindi film Raanjhnaa. Tamil actor Dhanush, who became an overnight success across the nation thanks to Why This Kolaveri Di, has signed his first Bollywood film Raanjhnaa.

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