It meant using a powerful weapon to break down discomfort, division and prejudice — a good laugh. Disabled people come from an incredibly diverse array of backgrounds.
They rarely see their lives reflected in marketing campaigns, the media, in advertising and in public culture. In the s, Forrest E. Mars, Sr. In , Forrest, Sr. AMV employs well over people, works across 85 brands and has one simple aim with all of them: to help solve their business challenge with creative ideas that change the competitive landscape.
Scope exists to make this country a place where disabled people have the same opportunities as everyone else. We provide support, information and advice to more than a quarter of a million disabled people and their families every year. We raise awareness of the issues that matter to disabled people. Two-thirds of people feel awkward around disability. We want to end that. The first advert features Jo who has just met her new boyfriend.
We join them mid-conversation. Jo goes on to describe the first time she gets intimate with her new boyfriend when all of a sudden, she has an uncontrollable spasm which he mistakes for something else! Social media. So You Want My Job. The future of work.
The Making Of Today's Office. World Creative Rankings. Mars identifies relationship between consumers' emotional response to ads and sales performance. By Tony Connelly - March 21, According to Realeyes the results will allow Mars to tell whether an ad will result in sales or not.
Share to Twitter. Share to LinkedIn. Share to Facebook. Like what you see? Sign up. From our Network. The Drum articles suggested by Helping publishers increase engagement, improve monetization and drive new audiences. The current sizes on the website are what are currently available, which are 20 x 30 inches. Each poster went through a number of concepts and revisions, and each was made better with feedback from the JPL experts.
David Delgado, creative strategy: The posters began as a series about exoplanets -- planets orbiting other stars -- to celebrate NASA's study of them. Later, the director of JPL was on vacation at the Grand Canyon with his wife, and they saw a similarly styled poster that reminded them of the exoplanet posters. They suggested it might be wonderful to give a similar treatment to the amazing destinations in our solar system that JPL is currently exploring as part of NASA. And they were right!
The point was to share a sense of things on the edge of possibility that are closely tied to the work our people are doing today. The JPL director has called our people "architects of the future. As for the style, we gravitated to the style of the old posters the WPA created for the national parks. There's a nostalgia for that era that just feels good. Joby Harris, illustrator: The old WPA posters did a really great job delivering a feeling about a far-off destination.
They were created at a time when color photography was not very advanced, in order to capture the beauty of the national parks from a human perspective. These posters show places in our solar system and beyond that likewise haven't been photographed on a human scale yet -- or in the case of the exoplanets might never be, at least not for a long time.
It seemed a perfect way to help people imagine these strange, new worlds. Delgado: The WPA poster style is beloved, and other artists have embraced it before us. Our unique take was to take one specific thing about the place and focus on the science of it.
We chose exoplanets that had really interesting, strange qualities, and everything about the poster was designed to amplify the concept. The same model guided us for the posters that focus on destinations in the solar system.
Lois Kim, typography: We worked hard to get the typography right, since that was a very distinctive element in creating the character of those old posters. We wanted to create a retro-future feel, so we didn't adhere exactly to the period styles, but they definitely informed the design. The Venus poster has a very curvy, flowy font, for example, to evoke a sense of the clouds. Delgado: The Grand Tour is the route the Voyager 2 spacecraft took to visit all four outer planets.
We imagined this would be something people might want to repeat, since it's a flight plan that's possible every years or so, when the outer planets are arranged just right. In the future, it might be considered "quaint" to experience a gravity assist. Harris: Style-wise, the design came from some references we looked at from transparency overlays from the s. It initially had a black background, but we inverted it and the design just clicked. Delgado: This was the very last poster we produced for the series.
We wanted to imagine a future time where humans are on Mars, and their history would revere the robotic pioneers that came first. There are a few fun things to point out here. You can see the silhouette of Olympus Mons in the background, there's a hint of underground water, and the rover's wheel is spelling out JPL on the ground in Morse code, just like the Curiosity rover does for what the rover drivers call "visual odometry.
Harris: We tried a few different designs for Venus, starting with the surface, but the intent was to show things people might find pleasant, and Venus' surface is anything but.
Kim: The scene is of a city in the clouds during a transit of Mercury across the sun. The Morse code for the number 9 is written on the side signifying the inhabitants are "on cloud 9". Delgado: The big sign in this poster is inspired by the gateway in Reno that announces it as "the biggest little city in the world.
It's the biggest object in the asteroid belt between Mars and Jupiter and probably has a lot of water ice underground.
Harris: We designed all of these posters as a group, and liked the way this looked with a very muted color palette. Delgado: The basis for this poster was a Jupiter cloudscape by artist Ron Miller, who was very gracious in allowing us to modify his painting. In talking with a lead scientist on NASA's Juno mission which is getting to Jupiter in July , we locked onto his description of the brilliant auroras Jupiter has. It would truly be a sight to see.
Delgado: Saturn's moon Enceladus is all about the plumes erupting from its south pole.
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