Now you have your Groupon printed and you can avail it of the services required. The first deadline is for the deal itself, and the second deadline is for the coupon.
Groupon is unique among deal sites because while the deal usually has a short deadline, say a day or two, the coupon is valid for a much longer period of time - often as long as six months. Each deal is different and you'll want to know what your obligations are and what obligations Groupon and merchants doing business on Groupon have. Often, there are limits on Groupon deals, especially on time table usage of any deal discounts and coupons.
Groupon consumers may also find that some deals are only available for new users, and won't have access to a deal. Make sure to check the deal contract language to make sure you know what you're getting - and getting into.
Some, but certainly not all, Groupon merchants aren't above raising their prices before announcing a deal on Groupon, and offering a "deal" at what normally would be their usual target price. It's a time-honored retail sales gambit, and the reason why it's still around today is because the trick works.
To ensure you're getting a good deal, do some research before buying a coupon. Check the average price for that three-day weekend in Key West or that "spa day" at a brand name hotel. If the average price is the same as the announced deal price, you're not getting a good deal. If you're looking for a new big-screen television or are planning a big trip, set up a new account on Groupon and start looking for some serious discounts.
Or, if you're already a member, have your spouse, friend or family member sign-up and grab a great deal. Sign up with your debit or credit card and you'll be linked to all of the platform's participating eateries and bars. With this model, businesses can easily end up losing money.
After discounting its product or service and then allowing Groupon to take its cut, a company might not even make enough to cover the cost of what it's selling. If the deal doesn't earn enough repeat customers, then the merchant is worse off than before it worked with Groupon.
On the bright side, if you find that you're losing money, Groupon doesn't charge any fees to pause or cancel the service. Groupon customers are often savvy deal-seekers who purchase and use one-time coupon discounts without intending to become regular customers. Instead of offering one introductory service at a deep discount, you might try splitting your deal in such a way that requires people to give you more than one try.
For example, if you offer guitar lessons, instead of offering a coupon for half off one lesson, offer half off a package of two lessons.
That way, people who purchase the coupon will need to try you twice to get their full deal, and that may be enough to convince them to sign up for more. Setting limits on the number of vouchers sold or including restrictions to control how people can use their deals is also important, especially for small businesses.
If a deal is popular, you may get an influx of new customers and increased demand for your services, which could backfire if you're not ready for it. As Groupon's marketplace model continues to develop, you might also try some of its newer alternatives to the voucher model, such as online booking or store pickup.
Groupon is a solid advertising platform, has a good reputation among consumers, and is easy for business owners to start using.
In the short term, Groupon and similar sites can be a powerful and effective way to generate new leads for your business. Time will tell what Groupon's marketplace model will mean for merchants.
Regardless, you should probably not rely solely on Groupon to grow your business. Nor should you rely on it to save your business if you're facing serious troubles. If you are going to use Groupon, make sure you do some careful planning to ensure that you don't end up losing more money than you earn. Actively scan device characteristics for identification. Use precise geolocation data.
Next, we'll look at a few different types of deals that are typically offered through Groupon and other daily deal sites. Here are some basic facts about Groupon: It was founded in and currently boasts 83 million subscribers as of June Groupon has Web sites that serve every major and minor American and Canadian city, as well as cities in 41 other countries. Sign up for our Newsletter! Mobile Newsletter banner close.
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