With Google Analytics, you have the access to view which platforms are driving visitors to your site. This will help you choose the best platform to advertise to your customers. For example: If you see the majority of your customer engagement on Facebook but a substantial amount of traffic from Twitter, then according to this data, you should set more budget for Facebook and comparatively less budget on Twitter to acquire more customers to your site.
Content is the king and if created correctly it can help you to get a lot more traffic and potential visitors and help your ranking in the search engines. Many businesses create blogs, infographics and FAQ pages.
Content that is relevant and easy to understand is important for the user experience. Google Analytics helps you to keep a track of all the content that receives views and shares. With this data, you can enhance the top viewed blogs so that they appeal to the customers in a more productive manner.
The goals in Google Analytics helps you to track how much your business is moving ahead and progressing. There can be the different type of goals, like making a purchase, requesting a quote or subscribing to newsletters. If a new visitor arrives at your landing page and completes the given form including the email address. He just completed a goal decided by you. Make sure your website has Google Analytics installed and use this informative tool to ensure your website is engaging your potential customers the way it should and the way you want it to.
It shows the percent of clicks on the clickable areas on your page. You can get an idea of which clickable areas are performing well as compared to others. Google Analytics allows you to isolate and segment a subset of users who are more important to your business. You can segment your data for new visitors, referral traffic, organic traffic or you can do more with conditional and sequential segments.
You are not permitted to store any personal information of any individual user like username or IP address in any custom variable but you can store a unique id for that individual user. Learn more about what section 7 of the google analytics terms of service says about tracking individual users. Google Analytics will only process data from the time you started tracking your site. For example; you have set up your analytics tracking on august , it will only process data from the date onwards and no data will appear before the starting date.
You can use data import feature in GA to combine data collected from other sources and then combine and analyze all of the data according to your business needs. As mentioned earlier you can track events, clicks, form submissions and how a user navigates on your site.
How about what a user does on your Facebook page or any other social sites? Once a user lands on your site Google Analytics starts tracking his behavior, what pages he visits, which content he is viewing and what other things he performs on your site.
After a user is abandoned from your site GA will not be able to track where he goes. If you are tracking an ecommerce site you can use the funnel visualization reports to track shopping cart abandonment in GA. On the other hand, if you are tracking a form on your site, you can check which fields are being filled and which are not by tracking form abandonment in analytics. Google Analytics uses cookies to keep track of new vs returning visitors and once a user deletes his cookies, the next time he visits your site he will be considered as a new user.
Next, take a look at Funnel Visualizations. This only works if you set up the Destination Goal to track multiple steps in the conversion process. This can help you find hurdles to conversions — like a complicated checkout process, or a broken cart page. Next up under conversions is the eCommerce section, which is specific to businesses selling products on their site.
There are also a few detailed reports here, too. The Product Performance report will show how your individual products are performing. Look for trends in seasonality and price. This breaks down your sales performance on a daily basis. Lastly, you have Time to Purchase, which shows the amount of time it takes a visitor to purchase an item after arriving on your site. Use this data to see if there are hurdles in the purchasing process.
Instead of attributing the conversion to the last referral, as Google does, this section helps you see other actions a user takes that help them convert — such as reading a blog post, downloading a guide, or signing up for a newsletter.
The Overview report shows a summary of each marketing channel that helps drive conversions to your site. Use this to see which channels are contributing more converting traffic. Next is the Assisted Conversions section — this shows the number of conversions that a channel indirectly influenced. For example, your blog may have 50 assisted conversions. If you want to see the paths converters take, use the Top Conversion Paths report. This shows the most typical paths to conversion users take.
For example, you may find that most of your users find you on organic search, then come back to your site directly to buy a product from you. If you want to see how long it takes someone to convert, check out the Time Lag report.
This will show you how long in days it takes visitors to convert after their first visit to your site. Use this data to optimize your conversion process. Similarly to time lag, the Page Length report shows the number of interactions a visitor makes with your site before they convert. You can use this to understand the difference in conversions when you change attribution. You can see how your conversion numbers change when you change the attribution of the conversion to this first interaction.
This can help you see how different marketing channels are affecting your overall conversions, such as paid advertising, email, and content marketing. The Audience section of Google Analytics allows you to learn more about who makes up your website traffic.
This section emphasizes demographics and attributes tied to your traffic. If you are running a sale, in the media, or simply want to see site performance in real-time, then this is where you go. Instead, use good problem-solving techniques. You want to be looking for problems. Is the page speed to slow?
A purchase transaction occurred on your site. Each item in a transaction is recorded with a GIF request. A custom user segment is set and triggered by a user. Starts a new campaign session. Either utmcn or utmcr is present on any given request. Changes the campaign tracking data; but does not start a new session. Indicates a repeat campaign visit. This is set when any subsequent clicks occur on the same link.
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