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Streamlined interface. Cryptocurrency trading. Cons No retirement accounts. No mutual funds or bonds. Limited customer support. Pros High-quality trading platforms. Comprehensive research. Active trader community. Cons Free trading on advanced platform requires TS Select. Plans and pricing can be confusing. Zacks Trade.

Why we like it Zacks Trade is an online brokerage firm committed to active traders and investors, offering penny-per-share trades and a robust trading platform.

Pros Ample research offerings. Robust trading platform. Access to international exchanges. Cons Trails competitors on commissions. High account minimum.

Ally Invest. Charles Schwab. Last updated on November 8, You may also like these People often identify opening a savings account as their next money move. APY 0. One Save. APY 1. To recap our selections Frequently asked questions How much money do I need to start? Should I just choose the cheapest broker?

How can I diversify with little money? Is my money insured? What type of brokerage account should I choose? How quickly can I start trading? How do I decide whether a brokerage firm is right for me? Fidelity Learn more on Fidelity's website. Learn more on Fidelity's website. Merrill Edge Learn more on Merrill Edge's website. In addition, some brokers offer perks and incentives to account holders who reach certain thresholds in terms of account size.

For instance, Vanguard Group has lower commission rates on stock trades for those who reach specified minimum balances in their accounts. Others offer features like financial planning advice or additional research resources if you keep a minimum amount in your brokerage account. Having a single account makes it easier for you to reach those thresholds. On the other hand, there are also compelling arguments favoring having more than one brokerage account.

Again, SIPC protection won't prevent you from taking losses on your investments if they drop in value, but if your broker goes out of business, the SIPC will step in to replace stocks and other eligible securities up to those limits. The Ascent's picks for the best online stock brokers Find the best stock broker for you among these top picks.

Also, many brokers make promotional offers to prospective new clients if they open a new brokerage account. These offers can include a combination of cash bonuses, commission-free trades, or other perks.

Those rewards can be worth the added complexity of dealing with multiple accounts in managing your financial affairs. There is a common situation where you really have no choice but to have multiple brokerage accounts. If you want to keep some of your money freely available but also want to invest your retirement savings with a broker, you really can't do a good job of that with a single regular brokerage account.

For instance, many people who are saving for retirement have IRA brokerage accounts. These accounts give you the tax advantages of an IRA, including being able to deduct contributions to a traditional IRA as well as getting tax-deferred growth of the assets in the account for as long as you keep your money within the IRA.

Fees for passively managed mutual funds can range from 0. Annual portfolio management fees at Schwab start at 0. These fees decrease for clients with higher asset levels. The firm also offers clients a worry-free, passive approach to investing through its robo-advisor service called Intelligent Portfolios.

The online platform provides clients with an automated experience, giving them access to a series of ETFs that rebalances per the client's investment goals. Schwab anticipates the sale to close by the end of , with full integration of the two companies expected to take between 18 and 36 months. Fidelity Investments is the nation's largest keeper of k retirement savings plans.

The company also boasted 38 million individual investors and more than 2. Fidelity is the best choice for brokerage clients who also want to invest in Fidelity ETFs and mutual funds. The firm also offers investments in third-party products. Fidelity touts its zero account fees and no minimums to open a retail brokerage account, including IRAs. There are no minimums to invest in Fidelity mutual funds. Fidelity does not charge an expense ratio fee for certain proprietary mutual funds and offers hundreds of other funds with no transaction fees.

Portfolio advisory service fees range from 0. For its automated Fidelity Go service , the firm charges a 0. Through its mutual funds and other advisory services, Fidelity has tens of millions of non-brokerage customers, something the others cannot claim.

The company was hit hard during the financial crisis because of high exposure to subprime mortgage portfolios. Its stock dropped As of Feb. Clients can also choose a prebuilt portfolio, which gives them a diversified portfolio of mutual funds or ETFs built by an investment strategy team. On Feb. The acquisition is expected to close in the fourth quarter of TD Ameritrade was founded in and is headquartered in Omaha, Nebraska.

It acquired St. Louis-based rival Scottrade in Highly rated mobile app. Cons Relatively high broker-assisted trade fee. Merrill Edge. Why we like it Merrill Edge offers high-quality customer service, robust research and low fees. Pros Robust third-party research. Integrated with Bank of America.

Cons Advanced traders may find fewer securities on offer. SoFi Active Investing. Pros Commission-free stock and ETF trades. Cryptocurrency trading. Fractional shares available. No account minimum. Free financial counseling. Cons Small selection of tradable securities. Pros Easy-to-use tools. Large investment selection. Excellent customer support. Access to extensive research. Advanced mobile app.

Cons Website can be difficult to navigate. Promotion None no promotion available at this time. Why we like it Interactive Brokers' IBKR Lite is a strong option for frequent traders: The broker offers international trade capabilities, no stock-trading commission and a quality trading platform.

Pros Large investment selection. Strong research and tools. Cons Website is difficult to navigate. TD Ameritrade. Free research. High-quality trading platforms. Good customer support. Cons No fractional shares. Morgan Self-Directed Investing.

Why we like it J. Pros Easy-to-use platform. App connects all Chase accounts. Cons Limited tools and research. Zacks Trade. Why we like it Zacks Trade is an online brokerage firm committed to active traders and investors, offering penny-per-share trades and a robust trading platform. Pros Ample research offerings. Robust trading platform.



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